Background


Canberra Motorworks, specialists in Land Rover and Range Rover services, repairs and parts was acquired by a new owner who sought to rebrand and reposition the business in the marketplace. A new name for the business has been decided upon: Roverworks Automotive. A marketing plan was developed by Threesides and Hocking Creative was brought in to work on the branding design.

Objectives


To develop brand awareness of the new name, brand and ownership of Roverworks Automotive. To raise awareness of Roverworks among Land Rover and Range Rover owners in the ACT, especially those who currently have their Land Rover serviced at Lennock Motors who are unaware of the specialisation of Roverworks. To generate new customers and reactivate old customers using online advertising and database marketing to existing customer base.

Deliverables


  • Logo
  • Logo Style Guide
  • Corporate identity suite: Business Card, Letterhead, With Compliments
  • Advertisements
  • Website landing page

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